How to Publish Your Novel and/or Your Non-Fiction Book



Everyone has one book inside them, so the saying goes. And, generally, this is assumed to be a novel. This is, I suppose, because a novel is entirely fictitious, and comes from the imagination, and most people, certainly by the age of maturity, have had enough experiences, and have enough memories, to enable them to write at least one work of fiction. But it needn't be a novel. Many people have a knowledge or experience of something or other that others would like to share, or learn from, and so quite a few people, with a little bit of practice, will be able to write a non-fiction book that would be of interest to many readers. Nowadays, it is easier than ever to self-publish both types of book.

The three publishers I will concentrate on in this article are: Amazon, Smashwords, and All Romance Books. I shall do this because I have experience of all three. There are, I am sure, other good self-publishers out there, but these three, in my experience, are truly excellent imprints, and you won't go far wrong with either one of them, or all three of them for that matter. Indeed, I would say you don't need any other publishers.

I shall begin with Amazon. This is the largest of the three, and is, of course, truly international. Self-publishing via Amazon, is pretty straightforward. You set up an account, giving your personal details,name, address, telephone numbers, and so forth, for payment, and IRS purposes, and then you are ready to go. You log into your account, and get a page that is called a bookshelf. On this, you will find a box entitled: Add new title. You click this, and off you go.

In the pages that follow, you enter the title of your book, whether it is part of a series, the names of the contributors (which will generally be at least you, as author), and the publication date. (I'm leaving out some fields here, but those fields will be self-explanatory.) You confirm that you hold the copyright of the work (this, of course, is very important), and you show the category the book belongs to. You upload a book cover. (Those of you familiar with creative computer programs can probably make a good book cover yourselves, and even those who use Photoshop, or other photo-editing software - such as your truly - can do a good job as well. You will want a good jpg - I size mine: 8X5 inches at 300 pixels/inch -, and it's possible to purchase a whole range of stock jpgs from libraries such as Istock to use in the cover you are creating. Alternatively, you can get a professional to create a cover for you (which can be rather expensive) or, as a last resort, you can use Amazon's own Cover Creator.

Next, you upload you your Book File. For Amazon, this needs to be an HTML document, so if you have a word file you need to convert it before trying to upload it. (Just click: File>Save As>HTML Document.) When you have done this, be sure to check your document has been uploaded correctly via the book pre-viewer. You don't need to read every page; just ensure there are no blank pages. You then go on to the next page. This lists the countries you want to sell your book in. You set a price, and you set a royalty option. (This is either 35% or 70%, however, you can only choose the latter if the price is above a certain level. You also have to put the book in KDP Select for the 70% option to be available in certain countries. What is KDP Select? It's giving Amazon exclusive rights to market your work, in return for which, you get a share of a royalty pot Amazon makes available every month. Opinions differ on whether this is a good idea. I'm against it, because, bear in mind that if you are in KDP Select, you can't publish the book with any other publisher.)

Finally, you confirm that you are ready to publish, and Amazon will publish the book about a day or so later - provided everything meets their requirements.

All of the above, and more, is gone into great detail in Kindle Direct Publishing Help pages and, really, nobody should have major difficulties with any of it. You can also amend any of the details you have entered for your book at a later date if you want to. Finally, there is a thriving KDP "community" in which you can ask questions of fellow writers and discuss almost every topic to do with your book and writing.

One topic of contention with Amazon is their policy of allowing returns. Most authors, myself included, believe they are far to generous in this respect.

Amazon will, in most circumstances, pay royalties directly into your bank account. In arrears, of course.

Now, I'll move on to Smashwords.

Smashwords is a smaller publisher than Amazon, but it will not only publish your book under its own imprint, but also, if you wish, distribute your book to other retailers such as Barnes and Noble. Is it worthwhile publishing your book also via Smashwords? In my experience, the answer is a definite: yes!

Smashwords publishes an excellent "Smashwords Style Guide", and I would urge anyone planning to publish via Smashwords to download this and try to read it. It's rather detailed, but you really need to know what Smashwords want in order not to have your file rejected by their system. You go to what Smashwords calls your "Dashboard", and then you are ready to begin. You enter the title of your book, brief and longer descriptions (the latter is optional), various other details, all of which are self-explanatory - and upload a cover image, and the book file. Smashwords differs from Amazon in wanting either a Word file or an.epub file. Smashwords also wants an ISBN number (with Amazon it's optional). Smashwords will, however, provide an ISBN if you wish. Once again, be sure to inspect the material you have uploaded via one of the preview systems. Finally, when you are satisfied with the information you have entered, you click "publish", and the book goes through Smashwords' vetting and review procedures. If your book passes these, and most first time authors will find that it does not, and will need amending, the book is published on Smashwords' own pages and via the other retailers you have indicated and becomes, in Smashwords term a "Premium" product. Smashwords reports sales via their own platform immediately. Some of the retailers they distribute to, however, report sales very much in arrears. Smashwords does also tend to be slow in paying royalties. They will, however, pay your royalties via PayPal.

Finally, All Romance. This imprint, as the name of their imprint suggests, publishes mainly romance fiction. They will publish most other things as well but, in my experience, they are best for romance.

The Self-Published Book Deal



Content marketing is the new king of advertising by another name and self-employed consulting specialists are advised to produce a regular and relevant stream. Content marketing is an opportunity for consulting specialists to demonstrate expertise to potential clients. Content may appear in the form of podcasts, videos, newsletters, blogs, case studies or, at the top of the heap, a book.

Writing a book is a marketing strategy that gives gravitas to its author and can carry a consulting specialist for years. The consultant as author will almost automatically be positioned as an expert, considered a desirable speaker or panelist at conferences and credible quote source for journalists. An author is an authority.

The original method of getting a book into print was to write a book proposal and shop it around to publishing houses that specialize in your subject. If the proposal looked strong enough to generate sales that would justify the time and money involved in editing, printing and distributing the book, then the author would receive an invitation to discuss the proposal.

That custom continues, but not nearly as often. There are far fewer publishing houses now and competition by aspiring authors looking to get in the door is intense. It is nearly impossible for the overwhelming majority of authors to publish a book conceived to be used for self and business promotion to obtain a contract from a traditional publishing company.

Self-publishing houses and even large photocopy stores have stepped into the breach and opened the doors wide for those who have a business to promote and hope that a book, the ultimate in content marketing, will sprinkle some credibility fairy dust upon them,

In addition to business owners and the self-employed, anyone who feels they have a compelling story to tell, or a family history they'd like to document in print and pass on to future generations, is a potential self-publishing author. Self-publishing is most suitable for authors who are unlikely to attract a traditional publisher and who will sell directly to readers from the author's website, at seminars, readings, or at other gatherings.

Get started on your self-directed book deal by visiting the websites of self-publishers, so that you can compare services and prices. When evaluating services, pay attention to exactly what you will pay for and watch out for hidden fees. Look for non-template, customized cover design charges; editing and copy editing (i.e., typos) charges; and distribution and renewal fees. Expect to pay $1500.00 - $4500.00 to edit, design and print your book.

Examine with great care (and with the assistance of an attorney who specializes in the field) the subject of author rights.True self-publishing means that all rights to the book lie exclusively with its author. Also, clarify whether you will be able to terminate your publishing agreement at will and without penalty.

Verify that your book can appear in both print and digital formats. According to the Association of American Publishers the e-book trend is soaring, spurred on by Nook and Kindle. In 2012, e-book sales accounted for 23% of all book sales. In 2010, that figure was 9%.

How your book will look (print style, lay-out, etc.) and front and back cover design are other areas of concern. You may want to hire a graphic artist with experience in book production to do art and design work. Certain self-publishing houses offer these services for a fee. Chances are that your money will be well spent. Your book must look professional and represent your brand well. Finally, be sure to use the appropriate paper stock.

Do yourself another favor and hire a copy editor and a proofreader. In fact, this will be among the most important investments you make in your book's production. It is imperative to guarantee that your book has no errors. Your professional reputation depends upon it. Your publishing service may offer copy editing, but they may not be especially diligent.

Becoming a published author is a much more attainable achievement today than ever before. Your book will be a useful marketing tool, a door opener and a confidence builder for both you and prospective clients.

A significant amount of work must be done to bring the book to life and it will be necessary to carefully research available options---just like any other major goal you plan to reach. Additionally, I recommend that you seek out the blogs of self-published authors for more information and the real inside scoop. For help with your writing skills, join a writer's workshop.

Publishers For First - Time Novelists

It seems like the most obvious of questions: 'I've just completed my first novel. Which is the best publisher to approach?' Unfortunately, it's hopelessly naïve. It shows that, as a newbie, you've probably searched online for 'Publishers' and seen what an enormous list it can be. Or you've bought one of the books, like 'The Writer's Handbook', and seen the lists in there. You'll have noticed that most of them list the areas they're interested in, like 'Romance' or 'Crime Fiction', so you'll have been able to dismiss a few as potentially not interested in what you have to offer. The problem is that you'll have believed that other bit, the bit about them actually being 'interested' in new writers. It isn't true. It's what all publishers say, and maybe it was even true, once, probably back in the 1950s, but the fact is that most publishing firms devote little or no time to submissions from first-time novelists. Hardly any at all.

Unless you're already famous. Ah, you missed that bit out; when you said, 'I'm a first-time novelist', you should have added, 'And unknown'. The sad fact is that if Barack Obama retired from office tomorrow, and then wrote a novel, well, HE would be a 'first-time' novelist, wouldn't he? The difference between him and you is that he would have no trouble in finding a publisher. Think about it. Or anyone else who already has a high profile, because they're on TV for cooking, or gardening, or reporting. Or - let's be topical - it's nearly time for the Winter Olympics. Here's a guess: if the guy or gal who wins the jumpy-off thing, flying through the air on skis, then sat down and wrote a book - Or the person who wins the gold medal for skating. Or - well, practically, anyone who gets their picture in the paper and their story on the News, if they suddenly announced themselves as 'first-time novelists', they wouldn't be unpublished long.

It's a fact. Transferring from an area of fame into another is easier than starting from scratch. It's like Arnold Schwartzenegger, unfortunately. He was offered parts in films, and moved to Hollywood, but then, he had already become well-known: he'd been Mr Universe for two years in a row. Two. Not one. So that's one route. You want your novel published? Take up body-building. I'm not joking. Because what's the alternative? Believe the hype that publishers put in their 'Writer's Handbook' entry, or roll out at fiction conventions, you know, the spiel that says, 'Send us a chapter and a synopsis and we'll consider it'. No, they won't. They'll open your envelope, sure, but if they don't recognise your name, they'll fling your submission onto a pile, with all the rest, that will get considered someday, maybe, when someone has the time. But, of course, none of the over-worked staff ever does find themselves with spare time, so unsolicited material seldom even gets scanned, or looked over, let alone read in depth and considered seriously. Which means, looking on the bright side, that when it comes back, as it inevitably will, there's no reason to get depressed. Your work hasn't been 'rejected' - it hasn't even been weighed in the balance. Your envelope was opened, waited around for a while, then your Stamped Addressed envelope was taken out, the other bits put in it, a 'Rejection Slip' added, and the whole package sent winging its way back to you. You weren't even a possibility. Why would you be? They'd never heard of you!

Which is one good reason to join a Writing Circle. Not just so you can get moral support and helpful criticism, but also so's you get to hear about Writing Competitions and opportunities in magazines and book collections, where your work might get noticed. You'll also get feedback and criticism, of course. Help with your grammar and spelling, character development and dialogue might come in handy too. But what Best Seller ever got that way from being well written? No, that's chasing a ghost. Go down your local bookshop and open the books that are all selling well. How many of them are 'well written'? A few, maybe, but most books shift volume because of their subject matter or who they are written by: it's never a case that the book that's the best written achieves the most sales. It might get good Reviews and even win prizes, but the public don't want quality, they want star quality, and that's something else.

Faced with that uncertainty, there's only one real answer to the question: 'Who can be the publisher of my first book?' The answer has to be: YOU. You are the only person you can rely on to read your book and see its good points; to notice the clever bits and alert readers to them; to identify where it sits in the spectrum of genres and talk about it in the right forums. If there's one bit of advice that works in the modern world, it's this: if you are not well known, then by all means send off your manuscript to any agent or publisher that takes your fancy. But, while your waiting for a reply - and it might take months - take the opportunity to get your book up on one of the online booksellers that let you upload your text and turn it into an e-book, as well as look for the online print-on-demand publishers, especially the ones that don't charge you upfront fees, merely the cost of printing each individual copy. Then, when your work is available, you can spend your time - apart from writing the next book, maybe the next one in the series - to advertising yourself, your merits and your skills. A little bit every day, on book sites and social media, might actually get you noticed, and then the game is reversed: if you're famous, the publishers will come looking for you.

Of course they'll deny it. Traditional Publishers can get very snooty about online publishing, and some used to say, 'If it's already been published on the Internet, we won't touch it'. They can't afford to be so precious now. Think about 'Fifty Shades of Gray': it was selling like obscene hotcakes on the net, and publishers were falling over each other trying to sign the author up. She got a deal. The plain fact is they saw an opportunity to make money and they pursued it. After all, never forget the single most important lesson of all: publishers may promise you that they will make you rich, but that is never their major worry. The real obsession of their lives is to make themselves rich. So, when they say, 'This book is terrible', you have to translate that into real English. The real message is, 'This book won't sell enough to make us a healthy profit'. It's not a reflection on your skill, it's a prediction about how they see the market. And that, famously, can be wildly inaccurate too. Never forget: fifteen publishers - wise, experienced and professionally savvy - turned down Harry Potter because they thought it wouldn't sell. But that's not the end of the story: the publisher who said 'Yes' thought the books might sell a little and only ordered a small print-run. Of course, as history shows, they had to re-order printing more than five times in that first year, and that was only the beginning. But this is an important lesson: if you put all your faith in publishers, and their ability to spot a winner, you will be sadly disappointed. They didn't recognise J. K. Rowling, why would they spot your qualities? No, far better to get started on the internet on your own. There, you have the chance to prove yourself, build up a fan base, and 'break through' into the world of Traditional Publishing. Looking for the 'ideal' publisher, the one who will like your work first off, or even look at your work, is a hopeless quest, doomed to disappointment.

Tips For Getting The Best Book Publishing Services

For any author, writing is a passion. But getting published is equally vital. Choose a publisher who offers you the convenience of being able to monitor your book at all stages of the publishing process. Opt for a publishing house that has qualified and experienced professionals who will take care of everything from the cover and interior design to the editing and promotion of the book.

If you want your book to be a bestseller, choose the publisher wisely. One of the most important considerations is the expertise of the editors at the publishing house. Editing services are an integral part of the publishing process. The editor should be able to appreciate the author's vision for the book and understand his or her writing style. The publishing house should have editors who are sensitive to the needs of the author.

You should also ensure that the publishing house has a talented sales and marketing team for promoting your book. Check the track record of the publishing company, especially with books from a similar genre. Previous experiences with several publishing houses can also be a good starting point for choosing the right publisher, if you are not a first time author. For those writing their first book, getting an idea of the previous clients of a publishing company can be a good indicator of the company's reputation.

Understand all the implications of the publishing company's contract terms. Opt for terms that are favourable to you.

The advance offered to the author is linked to the value of his or her book for the publisher. Check the financial terms being offered by the publishing house to see how committed they are to your book. Find a publisher who shares your vision of your work and respects deadlines. Choose a company which gives you control over your book. For those who are willing to experiment with different methods of publishing, electronic or digital publishing may be a good idea.

Opt for a publishing house that is well connected to distributors and has demonstrable experience with books that are similar to the one authored by you. Assess the division of revenue between yourself and the publisher.

Book publishing companies offer a large network of people who can make your work well known. Imprints of renowned publishers are also a good idea for those looking to make their book a global success. Most publishing houses have international offices and they sell books to multiple countries.

Choose a publishing house that targets the region or population for which the book is intended. If you want to sell the book worldwide, opt for publishing companies that have a global presence. You should also ensure that you are getting a healthy percentage of the overall sales revenue.

Concentrate on the services that the publisher is offering you. Consider the basic stages through which the editing process will pass and the nature of the publicity campaign that will be launched to promote your book.Other critical considerations are the extent of marketing support, distribution network and pricing strategy of the publisher.

Using Kindle Books To Increase Your Visibility

If you had to write down the top 3 most visited retail sites on the internet which ones would you think of? I am sure that one of those will be Amazon! Amazon is huge. Do you have a presence on there?

Getting visibility to your business is one of the basic tasks for any internet marketer. If no one knows about you and what you offer then how will you get any customers?

With so many websites competing for attention it makes sense to leverage the traffic that top sites already get.

Ideally top sites in your particular niche. But what if you can't access them? Or you discover it is near impossible to get a presence on those sites?

Well have you thought about Amazon?

Why Amazon

Amazon sells everything. Everyone knows and trusts Amazon.

What if you could sell something on there? What if your product could be in front of millions of people worldwide?

What if Amazon did the marketing for you?

Do you think it's possible?

Well, it most certainly is - by publishing a kindle book!

Now the small and home based businesses can get in front of a world wide audience for free! Imagine that!

Kindle Books

So have you written a book yet?

What if you wrote a kindle book and shared your knowledge and experience. Do you think it would increase your business visibility if you were able to sell it on the Amazon Kindle platform?

Writing books and being an author has always been seen as a way to build your credibility as being someone who is an expert in whatever it is you write about.

Now it has become really easy to get that expertize in front of a huge audience.

I Hate Writing

Perhaps you hate writing. Well, have you thought about recording yourself speaking your knowledge and then getting it transcribed? Or you could use speech recognition software and get it transcribed as you speak it.

I'm Not Qualified

If a friend asked you to explain or help them with something what would you say? I'm sure you would go through it and explain what they needed to know in order to do whatever it was they needed to do.

Writing a book is the same. If you know your topic and can help others who don't know as much as you do, then you are qualified to help them.

Quality

Whatever you write must provide quality for the person reading it. You must format it correctly and follow the rules of kindle publishing.

Isn't it worth making the effort for your business?

How To Start Writing Your First Book

Writing your first book can seem like a daunting task. How do you decide on the characters? What kind of plot will you develop throughout the book? How are you going to get published and build a readership? It makes perfect sense to ask those questions, but you don't have to lose sleep over them.

You have options when it comes to getting your book planned out, written, and sold to people who are eager to read what you have to say. By taking your time and following a few simple steps, you can start writing your first book easily and follow your passion for the written word all the way through to publication.

First, be sure you have a clear idea about the contents of your book. Just jumping in might sound great, but you need to have a clear direction so you can keep your first book on track. Many first-time authors get help from other authors, reading groups, or even family and friends. They also create outlines, so that their book has a clear beginning, middle, and end. Keeping the flow going is very important. Having in sight what the end goal of your books is helps you to achieve you writing goal.

Second, when you've completed your book and the entire manuscript is done to the best of your ability, you may want to pay someone to edit it. That's important whether you're going to be self-publishing your book or submitting it to publishers or agents. You'll want your book to be as good as possible, and a professional editor can help you with that so you have the highest chance of being published and getting readers interested in your work. You also want to make sure your book make sense and is easy to understand by you reader so you can keep their interest and coming back for more.

When you start writing your first book, you're probably going to feel both excited and overwhelmed. That's pretty normal, but don't let your excitement or your fears get in the way of the actual writing. You should, if possible, write every day because even a few sentences will get you that much closer to completing your book and seeing your name in print.

Once you gain the confidence from writing every day, the task of writing a book will not be hard for you to getting started. So making writing often a routine habit and you are well on your way to become and professional writer.

Publishing Your Book In the New Publishing Industry

It's no secret that the publishing industry is changing. Today, self-publishing has allowed authors to get their work in front of readers much more easily than they could in the past. Publishing your book in the new publishing industry is far different than it used to be. While that has caused some truly great works to come to light, it has also resulted in some very bad books being published. Whether you decide to try to traditionally publish or self-publish your book, you can always make sure you're putting out quality work. Having your book professional proofread and edited is a must when considering self-publishing.

The first thing you should do is explore your options. You can self-publish quite easily, but you won't have as much of a marketing push behind you. It's also possible to get published traditionally, either on your own or with the help of a literary agent. The largest publishing companies generally won't look at any submissions that don't come through an agent, but there are plenty of smaller companies you can apply to. Just make sure you do your research and know as much as you can about the companies you are approaching to publish your book.

Some of those smaller companies are well established and some are brand new. Most of them don't pay advances, but they do offer royalties. You won't see the type of marketing you'll see with bigger companies, but you'll get more of a backing than you will if you self-publish without a company's help. That's something to keep in mind when you're thinking about publishing your book in the new publishing industry, but it shouldn't be the only thing to consider. There are many options out there and more than one way to get your book published. Find a company that is will to work with you to accomplish your book publishing goal. Build a relationship with the company and try to keep a hand on what is going on with your book.

Ultimately, you should strive to provide the best possible product you can. That means writing a great story and having it edited well before you decide to get it published. You'll have a better chance of getting an agent or large publisher interested in you that way. If you decide to self-publish, you'll have a higher chance of seeing some success, simply because the book you've put out into the market is high quality and enjoyable to read.